Fred Booker Noe III, the seventh generation of Beams to enter the family business, is a 7th Generation Distiller & Bourbon Ambassador at the Jim Beam Distillery in Clermont, Kentucky – 25 miles south of Louisville and not far from the Bourbon ‘capital,’ Bardstown. Jim Beam is the only American whiskey that has been distilled and sold by the same family for 7 generations (since 1795). As “Bourbon Ambassador” for Jim Beam Brands, Fred introduces consumers around the world to The Small Batch Bourbon Collection, his family’s award-winning lineup of ultra-premium, hand-crafted bourbons. The Small Batch Bourbon Collection includes Knob Creek, Basil Hayden’s, Booker’s, and Baker’s. A small batch bourbon is made for the true connoisseur, every sip a testament to the work and love that has gone into each handcrafted bottle.
Fred grew up in Bardstown, Kentucky, in the same home Jim Beam lived in, on what was once called Distiller’s Row because a master distiller lived in almost every house. He still lives in Bardstown, in a house built beside the Beam family home, with his wife, Sandy, and their son, Frederick Booker Noe IV.

Fred aspires to explore and create new, innovative bourbons, and eventually leave his own legacy within the Beam empire and bourbon industry.

“I had such a feeling of pride and tradition the first time I came to the distillery with my father,” Fred says. “Decades later, I still feel the same way. This is much more than a job, it’s my life, and I love every minute of what I do.”

We’re about making the world’s finest bourbon. That’s why we’ve stayed true to our distilling traditions for 213 years. When you’re that dedicated to what you put into something, people can trust what comes out of it. In every rich, satisfying sip of Jim Beam White you can enjoy the craftsmanship and heritage that goes into our genuine Kentucky bourbon. For 7 generations we’ve remained loyal to that mission, and to the people who appreciate what’s on the inside.

At the Jim Beam Distillery, known as the American Outpost and Homestead, you can take a self-guided tour through the distilling process and 1800’s cooperage display. The film presentation about the Beam Family and the early history of bourbon production is a great way to learn about a fascinating Kentucky tradition. The Homestead, adjacent to the Outpost, offers a glimpse of the Beam Family History. A walk around the grounds gives one the feeling of going back in time over 200 years.

Tour Hours
Monday – Saturday 9:00 a.m. – 4:30 p.m.
Sunday 1:00 p.m. – 4:00 p.m.

Location
149 Happy Hollow Road, Clermont, KY
(502) 543-9877

Directions
From I-65 Take exit 112 (Bardstown/ Bernheim Forest) to Hwy. 245. Go east 1.5 miles, turn left
on Happy Hollow Rd. (Jim Beam sign on the right). Follow signage to Jim Beam American Outpost