26.06.2009 00:26:45

Justin Thompson

Statue of Booker Noe who was the creator of Booker's Bourbon and former Jim Beam Master Distiller who ushered in the premium-bourbon category to the company.


It's time to add another bourbon label to the "almost impossible to get" list. Our friend Chelsea Cummings at Qorvis PR just recently sent us a package containing a special bottle of Knob Creek. The bottle was so meticulously packaged you would think they were sending some of Fred Noe's (Jim Beam's great-grandson and current Jim Beam distiller) personal stash. But no. The foam enclosed, wax sealed bottle of Knob Creek was empty. This is Knob Creek's kind way of saying, "We're almost out." Apparently, the popularity of Knob Creek has risen past its supply. Along with the bottle was a letter from Knob Creek's president, Bill Newlands, explaining that certain markets will experience shortages over the next few months. Newlands stresses in the letter that the integrity of Knob Creek will remain (aged no less than 9 years) and that they would not compromise the bourbon's quality by adding lesser aged bourbon to meet demand. We would like to salute Jim Beam and the people at Knob Creek for avoiding the temptation to use the Knob Creek name with lesser aged bourbon. Distilling bourbon is a delicate process and can not be rushed if quality is a distiller's goal. This patience is one of the main factors that has allowed Knob Creek to become (what they claim) the #1 Super-Premium bourbon sold in volume.

Knob Creek | Booke Noe | Jim Beam | Bourbon shortage